Sales is something that you do for someone, not to someone.
This is not a hobby for me. It is a passion. Because of my highly specialized training and experience, my seller clients experience higher sales prices in lower than average marketing times with minimal inconvenience to their lifestyles along the way.
For me, the goals of a successful marketing plan are threefold: get the highest price in a reasonable timeframe with the least amount of inconvenience to the seller. Frankly, all else is secondary. My goal is not to just market your property. My goal is to sell it.
The selection of a listing agent is the most important decision in the marketing of residential real estate. The second most important decision is price. The decisions regarding "which agent' and "which price" should be separate decisions. The number one mistake made by sellers is to hire the agent who told them the highest recommended asking price. Often this results in an improperly priced house marketed by the agent who's least qualified to achieve that price.
Choose your agent based on performance and qualifications. While buyers choose homes based on location, location, location; sellers should hire their agents based on reputation, reputation, reputation.
I learned real estate as a specialized real estate appraiser. My specialties were relocation and litigation support. This experience helps me continually provide sound analysis and counsel for my seller clients in the ever-changing near western suburban Chicago real estate market .
I was trained by Procter & Gamble in sales and marketing. I bring world class sales and marketing experience to the western suburban real estate market. By selling and marketing the Crest toothpaste and Scope mouthwash brands, I learned the importance of branding. The family who buys their house is not buying bricks and mortar; they are buying a lifestyle. As such, the marketing message must be brought to them in a manner consistent with their perspective.
This combined skill set shapes my real estate practice each day.